Burrows Motor Company Search for a Star Apprenticeship Programme 2017/18


In September 2017 Burrows Motor Company renewed its contract with Gaia Innovation to run the Search for a Star Apprenticeship Recruitment Programme for a second year.  The aim of the programme was to build on the success of the previous year by continuing to inspire young people into motor trade apprenticeships, specifically with Burrows.


Reach Out to Schools

14 secondary schools from across South Yorkshire were visited to promote the Burrows Search for a Star Programme, talking to circa 1233 secondary school students.  Information on the programme was electronically sent to an addition 29 secondary schools reaching circa 5300 parents.

“I was really impressed with the presentation. It is clear that the company sees the apprenticeship route as an opportunity to invest in the next generation of automotive experts in every field.  I’m glad our students responded by recording their interest with you and I hope they act on it.” – Sir Thomas Wharton Academy Deputy Head Teacher

Dealership Open Evening

In total 75 students (with their parents) from 27 local secondary schools attended one of the four evening events at the Burrows Toyota dealerships.

The students rated this element of the programme 4.8/5.0 stars.  98% of applicants stated that they wished to proceed to the next stage of the programme.

Results also show that 100% of parents:

  • gained a better understanding of the training and apprenticeships on offer
  • were impressed with the level of training provided
  • felt comfortable with the support and guidance given by the Burrows team.
  • The parents rated the open evenings 4.9/5.0 stars.

“Impressed by how well organised the whole event was, very friendly knowledgeable staff. I wish I was starting out, I would have liked this kind of opportunity.  Well done all”. – a parent

“I really enjoyed the event.  It really helped enlighten me and did change my opinion on what I originally wanted to do” – Bryony Almond-Sheppard

Employability Skills and Selection Days

29 students attended these sessions.

The students rated the content of the days as follows:

  • Employability Skills session 3.0/3.0 stars.
  • Interview technique session 2.64/3.0 stars.
  • 100% agreed with the statement that the skills developed in the day would help them in the future.

“I found the session extremely useful as I was not at all confident in an interview situation before I had attended this session”

“I found it really useful with the workshop as it help me prepare for the interview process. It made me relax a bit to help me become less stressed and nervous” – Lauren Hall

Work Experience

In total 23 students were offered a week long work experience.

At the end of the work placements students completed an online survey asking for feedback on their experience of the week.  The main results were:

When asked the following question, ‘Which skills and behaviours have you developed during your work experience placement?’ 100% of the students who answered agreed that they had developed skills within these key areas.

  • Communication
  • Team-work
  • Organisation
  • Initiative/Working Independently
  • Confidence
  • Technical Skills

In addition to this,

  • 83% stated that they had developed a ‘Good Work Ethic’ and ‘Commercial Awareness’

100% of the students involved in the work experience phase of the programme said they had been inspired to consider a career within the automotive industry and this element 5.0/5.0 stars.

“The most rewarding part of my placement was working with all the staff members and getting hands on experience with fixing cars” – a student

“It was what I expected and was also better as I didn’t expect to learn as much as I did” – Ben England – Rotherham

Job Offers – The Shining Stars

In total 7 young people were offered an apprenticeship to start September 2018 and 1 direct hire.



The survey results show that the programme was a success with both students and parents being very impressed with the level of engagement and quality of the apprenticeships on offer. All elements of the programme were rated highly and comments made extremely positive and encouraging.

The target of appointing 8 new apprentices was achieved, with 3 vehicle technicians and 4 customer facing apprenticeships being offered and 1 direct hire in their accounts department.  In total 5 out of the 8 apprentices are female.